DAZN and ADI Predictstreet, FIFA’s first-ever Official Prediction Market Partner, have announced an exclusive global strategic partnership to develop and distribute regulated prediction market experiences for sports fans worldwide, powered by ADI Chain.

The partnership brings together two powerful and highly complementary platforms: ADI Predictstreet’s regulated prediction market technology and DAZN’s unrivalled global reach, premium sports rights and fan-centric digital ecosystem. The parties will work together on an exclusive basis to build a new category of sports engagement, allowing eligible fans in licensed markets to make regulated predictions around live sporting events and other content while watching and engaging through DAZN.

Prediction markets are emerging as one of the fastest-growing categories in digital entertainment and financial technology, driven by increasing consumer demand for real-time, interactive experiences around sport, news and culture. DAZN and ADI Predictstreet intend to accelerate that growth by connecting regulated prediction markets directly with the world’s biggest sports audiences and live sporting moments.

ADI Predictstreet is a new and ambitious entrant to the category and has already secured a landmark multi-year partnership with FIFA. It is the first-ever Official Prediction Market Partner of FIFA and the Official Prediction Market Partner of the FIFA World Cup 2026™, establishing the platform at the centre of the world’s largest sporting event and providing a foundation for further collaboration around future FIFA events.

DAZN is the only truly global sports streaming platform, available in more than 200 markets, and one of the world’s largest football fan-engagement platforms. With an extensive portfolio spanning football, boxing, the NFL internationally, NHL.TV and major global sporting events, DAZN combines premium live rights with a purpose-built technology platform where fans can watch, play, buy and connect in real time.

By combining DAZN’s scale, distribution and deep fan relationships with ADI Predictstreet’s regulated market infrastructure, the partnership aims to create a seamless second-screen experience that evolves alongside the live action. The ambition is to transform passive viewing into active participation and unlock new value for fans, rights holders, leagues, broadcasters and commercial partners.

The partnership will initially pursue opportunities across DAZN’s international footprint while placing a major strategic focus on the United States. DAZN is rapidly expanding its U.S. presence, and both parties view the U.S. as a critical market for the long-term development of regulated sports prediction markets.

DAZN and ADI Predictstreet intend to launch in the United States once all necessary regulatory licences, approvals and authorisations are in place. The companies will work closely with relevant regulators and stakeholders to establish the appropriate licensing, compliance and operational framework for a responsible U.S. launch.

ADI Chain, the Abu Dhabi-headquartered institutional blockchain platform, will provide the underlying infrastructure for the partnership, including secure digital settlement, stablecoin capabilities and a foundation for future digital innovation across DAZN’s ecosystem, including the introduction of a DAZN-branded stablecoin.

Its network of financial, technology and Web3 partners is expected to support future product innovation and distribution opportunities at global scale.

All products developed under the partnership will be offered only in jurisdictions where they are appropriately licensed and legally permitted. Consumer protection, responsible participation, transparency, fairness and robust eligibility controls will be embedded into the platform from launch.

Shay Segev, CEO of DAZN Group, said: “Prediction markets are becoming one of the most exciting and rapidly growing forms of digital fan engagement. This exclusive partnership combines ADI Predictstreet’s innovative regulated platform with DAZN’s global reach, premium rights and direct relationship with sports fans in more than 200 markets. Together, we have the opportunity to create an entirely new way for fans to participate in the sporting moments they care about most. The United States will be a major focus, and we intend to launch there as soon as the required regulatory framework and licences are in place.”

Dimitrios Psarrakis, CEO of ADI Predictstreet, said: “Prediction markets capture what fans truly believe, and there is no more powerful or immediate source of collective conviction than live sport. Our partnership with FIFA gives ADI Predictstreet a unique position at the heart of the world’s biggest sporting event. By partnering exclusively with DAZN, we can now combine that position with the reach and engagement of the world’s leading global sports platform. Our shared ambition is clear: to build the leading regulated sports prediction market experience globally, with the United States at the centre of our long-term strategy.”

Andrey Lazorenko, CEO of ADI Chain, said: “ADI Chain was built to bring regulated, institutional-grade digital infrastructure to consumer scale. Sport provides the most universal and emotionally powerful use case. Through DAZN and ADI Predictstreet, our blockchain and stablecoin rails can support real-time fan participation securely and seamlessly across global markets.”