Atlaslive has partnered with FIRST.bet to bring its sportsbook technology into the platform ecosystem, backed by deep operational experience in the Brazilian market.

The move builds on Atlaslive’s strategy of building its platform environment with sportsbook technology designed for the demands of regulated markets.

FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.

FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.

For Atlaslive-powered operators, this partnership means access to a sportsbook platform built and stress-tested under the specific conditions of the Brazilian market: high-volume traffic, local player behaviour patterns, and the compliance requirements of Law 14.790/2023. FIRST’s product suite, including Bet Builder, Fast Markets for in-play engagement, and Player Props, is designed to drive both player retention and sportsbook performance.

The 2026 FIFA World Cup proved a period when sportsbook performance and scalability became critical differentiators. This partnership strengthens Atlaslive’s platform capabilities for the period ahead. 

“Bringing FIRST.bet to our ecosystem strengthens the sportsbook capabilities available to operators, backed by a strong track record in Brazil. That is the kind of flexibility and performance that matters in a market this competitive” said Mykola Vernydub, COO at Atlaslive. 

“Brazil is the most demanding sportsbook market in the world right now, and operators there need technology that has already proven itself under real conditions. Our product has already been stress-tested under exactly those conditions, powering some of the country’s largest brands at full traffic. Atlaslive has built one of the most respected platforms in the industry, and the way they give operators genuine choice and control is exactly why they are a partner worth joining. The World Cup showed exactly why that track record matters: it is the difference between holding players through a peak event and losing them. Said Tom Light, Founder and CEO of FIRST.bet