FIRST.bet is now the sportsbook behind Betvip, one of Brazil’s most recognisable betting brands. Betvip is live on FIRST.bet’s pricing, trading and sportsbook product, delivered on the Cactus platform.

Betvip has built its position in Brazil the way the strongest local brands do, through cultural proximity rather than media spend alone.

The brand is rooted in regional sport and entertainment, and it carries a level of recognition among Brazilian players, that most operators spend years trying to buy. That audience arrives with expectations shaped by Brazilian football, and it does not forgive a sportsbook that cannot keep up with them.

That audience is what made the sportsbook decision consequential. Betvip selected FIRST.bet after moving away from its previous supplier, and the brand now runs on FIRST’s pricing, trading and sportsbook product, delivered on the Cactus platform.

Cactus is a Brazilian-built platform serving operators across Brazil and the wider region. FIRST.bet’s sportsbook sits within that platform, giving Betvip a sportsbook designed for the Brazilian market on infrastructure familiar with it.

Operators in Brazil select FIRST.bet because the sportsbook is made for how the country bets. It prices Brazilian football in real depth, the big leagues and the state championships alike, going well beyond the fixtures a global feed bothers to cover, with markets that run deep where local players look first and pricing that holds when the whole country is on the same match. The front end is shaped the same way, reading as a product written for Brazil, with a bet slip built for the way local players stack their selections and a layout that stays fast and legible on a mid-range phone over a patchy connection. FIRST.bet is built for this market from the ground up.

Replacing a live sportsbook remains one of the most demanding operations a betting brand can undertake. Player accounts, open positions, settled history and the entire front-end experience have to move without the customer noticing anything has happened. Betvip made that move to FIRST.bet cleanly, with no disruption to players and no interruption to trading.

“Betvip knew exactly what it wanted from its sportsbook and made a deliberate decision to move,” said Tom Light, Founder and CEO of FIRST.bet. “For a brand of this scale, changing sportsbook is a major decision. They trusted FIRST.bet to deliver a better product and execute the migration properly. We did both.” 

“Betvip is one of the biggest names in Brazilian betting, and we did not get there by settling. Our players expect the best sportsbook in the market, and moving to FIRST.bet was how we made sure they had it. Ever since the move, the performance has spoken for itself.”

Nathanael Alves Bezerra – CEO Betvip: Brazil is the most competitive regulated sports betting market in the world. Player expectations are shaped by a football culture that scrutinises every price, and the regulatory framework leaves no room for improvisation. FIRST.bet continues to deepen its position across Latin America as the sportsbook operators select when the result has to be right the first time.