Polymarket has announced that it has become the Official Prediction Market Provider of the ATP Tour, securing exclusive streaming rights for all ATP Tour and ATP Challenger Tour matches within the prediction market category.

The agreement is with Tennis Data Innovations (TDI), an independent joint venture between ATP Tour, Inc. and ATP Media Holdings Limited responsible for managing, collecting, and commercializing official data and streaming rights across the ATP Tour and ATP Challenger Tour.

It will allow registered Polymarket users in the U.S. to watch all live ATP matches directly alongside opportunities to trade on relevant prediction markets. Official real-time data and odds for all matches delivered by TDI’s exclusive distribution partner, Sportradar, will power timely settlements. The rights cover approximately 20,000 matches per ATP season, including main draw and qualifying singles and doubles matches across the ATP Tour.

“Tennis is a natural fit for prediction markets, with momentum shifting point by point and every match creating opportunities for expectations to change in real time,” said Ari Borod, President of Sports Business Development at Polymarket.

“By combining live ATP streaming with official data and prediction markets in one place, we’re creating a more dynamic product allowing fans to experience and trade on markets relating to the game as it unfolds. We’re excited to work with TDI and Sportradar to introduce this new experience across the Tour, while working closely with tennis governing bodies to help protect the integrity of the sport.”

The deal further expands Polymarket’s growing sports portfolio as the company continues to integrate prediction markets into the way fans follow live events.

“The way people follow and engage with sports continues to evolve, and we want tennis to be at the forefront of that change,” said David Lampitt, CEO of TDI. “Polymarket has emerged as a leader in its category, and we’re excited to welcome them as the Official Prediction Market Provider of the ATP Tour and give fans another way to connect with the sport throughout the season.”