Allwyn has appointed Xénia Olajošová as Group Media Director. She will be responsible for developing the group’s global media strategy and coordinating media activities across individual markets.

She joins Allwyn from BD, a healthcare technology company, where she led the Marketing Communications Center of Excellence. She has also held senior marketing and media positions at Galderma, Duracell and Procter & Gamble.

In her new role, she will focus on creating and implementing the group’s global media strategy, implementing a unified framework for measuring media effectiveness and supporting collaboration between global and local teams. Her task will also be to seek synergies between individual markets in order to increase the effectiveness of media investments and support the group’s digital development.

“Our goal will be to strengthen the consistency of the brand and marketing activities while maintaining the local specificities of individual markets,” said Xénia Olajošová.

Her appointment is related to Allwyn’s activities in the area of ​​global brand development. The company announced this year that it had selected Forsman & Bodenfors as its global creative partner.

According to Tatiana Jouanneau, Group Chief Brand Officer at Allwyn, Olajošová has experience in managing media transformations in international organizations and her role is to support the further development of the group’s media competencies.