NFL announces multi-year sports betting deals with, FanDuel and DraftKings
DraftKings and FanDuel, NFL partners in the sports betting category since 2021, have renewed their sponsorship relationships.
The two operators will be able to use NFL marks within sports betting, promote online and retail wagering, participate around major events including the Super Bowl and NFL Draft, and offer hospitality and VIP experiences. They will also have access to official real-time play-by-play statistics, Next Gen Stats and BetVision through Genius Sports.
“We are thrilled to have three world-class partners in the sports betting category,” said NFL EVP and Chief Revenue Officer Renie Anderson. “DraftKings, FanDuel share our vision for innovation and fan engagement, but most importantly, our commitment to protecting the integrity of the game. We look forward to navigating this next chapter in sports betting together.”
“This deal underscores our vision for Fanatics as a true digital sports platform—a single destination where fans can bet, play and engage with the NFL all in one place, making the experience of being a fan better than ever.”