NBA in talks with multiple prediction market partners
The NBA is in the process of securing several partnerships in the prediction market as it gears up for the 2026-27 regular season, with discussions on deal terms currently underway.
League officials have been considering this venture since before last season. Kalshi and Polymarket are leading the negotiations, which have gained momentum since April.
The league is also in talks with Novig, Fanatics, and Rothera, a collaboration between Robinhood and Susquehanna as it evaluates its options.
According to a prediction market industry executive, “The NBA has circulated a proposal to everybody.” This executive anticipates announcements will come before the month’s end. “I would be shocked if they don’t try to announce something before the season.
They won’t want this news to drop just a week before the first game.” This timeline aligns with comments made by Kalshi CEO Tarek Mansour to RotoWire, suggesting that an announcement from at least one of the major leagues still finalizing prediction-market deals is on the horizon.
The NBA and NFL stand as the primary holdouts among U.S. pro sports leagues, with sources earlier reporting that the NFL will not have prediction-market agreements in place for the upcoming season. Last week’s 9th Circuit ruling against Kalshi, which led New Jersey to seek Supreme Court review of sports-event contract legality, has not stalled negotiations.
In contrast to MLB’s exclusive partnership with Polymarket announced in March, the NBA is poised to partner with multiple entities, granting varying levels of rights.
There’s potential for one platform to be designated as the league’s primary partner, which would include benefits like in-game advertising, and access to official team logos, names, and real-time statistics. Sources indicate that any company securing this designation would need to invest considerably more than the $300 million over four years that Polymarket committed to MLB. “My guess is the number is going to be bigger than MLB,” the industry executive noted. “Which is going to price a bunch of people out.”