Digital content provider ICONIC21 is sponsoring Lithuanian basketball club BC Rytas, as the company prepares to establish a new operational hub in Vilnius, with the official opening event set for Q4 2026.

The agreement comes as ICONIC21 moves forward with plans to open new premises in the Lithuanian capital, comprising more than 1,400 square metres of office and studio space spread across two floors. The facility is expected to serve as a key centre for the company’s European operations and support future growth initiatives in the region. Recruitment for the new site is already underway, with vacancies including game presenter and studio operations positions.

The company said it aims to work closely with local talent and create opportunities for individuals seeking to begin or develop careers within an international business environment. ICONIC21 said the collaboration brings together two organisations that share a focus on ambition, teamwork and sustained performance.

The company also cited a natural alignment with the club’s local roots and community presence as it looks to build brand awareness and support recruitment efforts in the market. “We are proud to support Rytas and proud to be growing in the same city,” said Rokas Benetis, Country Manager at ICONIC21. 

The partnership will see the ICONIC21 brand featured across a range of club assets throughout the season as both organisations strengthen their presence in Vilnius. The city was selected for its skilled workforce, modern business infrastructure and growing reputation as a destination for international investment and innovation, according to the company. 

The partnership with Rytas reflects ICONIC21’s commitment to the city as it expands its presence in Lithuania. Rytas is one of the country’s most established basketball clubs and has a strong following in Vilnius.