Sydney Sweeney strips down for provocative new ad campaign for Novig

Sydney Sweeney is betting that less is more, the actress left little to the imagination in a provocative new campaign for Novig, posing nude or scantily clad alongside an array of sports equipment as the company promoted its sports-only approach.
The actress incorporated several sports into the revealing shoot, posing with football, soccer, hockey and pool equipment.”You can’t trade this. I just look good here,” she said while lying down on a pool table.
Sweeney joined Novig as a strategic partner and equity holder alongside starring in the campaign. She described the ad as “a very simple and playful idea” aimed to “really bring the concept of ‘just sports’ to life.” The spot features Sweeney posing nude with strategically placed sports equipment including footballs and basketballs. “Think you know sports? Prove it,” she tells the camera in the ad. “Novig is just sports. So they wanted to show just sports.”