PrizePicks teams up with The Women’s National Basketball Association
The Women’s National Basketball Association (WNBA) and PrizePicks, a leading sports entertainment company in the United States, today announced a multi-year partnership, making PrizePicks an Official Daily Fantasy Partner of the WNBA.
The deal marks PrizePicks’ first partnership with a professional women’s sports league and builds on the company’s partnership with the National Basketball Association (NBA), which was announced earlier this year.
“Partnering with the WNBA underscores our commitment to expand our footprint in basketball; it reflects the momentum we’re seeing across the sport,” said Mike Ybarra, CEO at PrizePicks. “Our players’ passion for the game keeps growing, and we’re committed to making PrizePicks the best place to engage with basketball responsibly at every level. We’re proud to partner with the WNBA as it continues to grow the game and build its fanbase.”
“We’re excited to welcome PrizePicks as an Official Daily Fantasy Partner,” said WNBA Chief Growth Officer Colie Edison. “We’ve seen tremendous demand for new and interactive ways for fans to experience our game, and this partnership will help us meet that demand while creating opportunities for fans to connect with the players and teams they love. As we continue to innovate around the fan experience, we’re committed to doing so responsibly and alongside partners like PrizePicks who share that commitment.”
Through the partnership, PrizePicks will integrate WNBA logos and imagery across its daily fantasy and free-to-play products. This includes the use of WNBA League, WNBA Team, and WNBA Event marks across digital platforms, including the PrizePicks app and website.