FIRST.bet, the Tier-1 sportsbook technology provider, has gone live with Grupo Slots, a long-established regulated operator group in Argentina, bringing its sportsbook engine to the group’s platform. The launch is live on Jugadon, one of Grupo Slots’ brands, with FIRST.bet’s sportsbook engine now powering its online betting offering.

The launch marks another step in FIRST.bet’s deepening presence in Argentina’s regulated online betting sector, following its earlier entry into the market through a separate operator partnership. With Grupo Slots now live, FIRST.bet continues to build out its footprint across the country’s licensed provincial framework, an increasingly important growth corridor for the company in Latin America.

Grupo Slots selected FIRST.bet for its sportsbook technology on the strength of its trading capability, risk management and localisation for Argentine players, all delivered through the fully managed sportsbook engine. The partnership gives the group’s Jugadon brand a sports betting product built for the demands of a regulated market.

The go-live with Grupo Slots reinforces FIRST.bet’s position as a trusted sportsbook partner for operators navigating Argentina’s provincial licensing landscape, and adds to a client roster of operators across multiple continents who have chosen FIRST.bet technology to power their sports betting offering.

Tom Light, Founder and CEO, FIRST.bet, said: “Grupo Slots is an established, regulated operator group in Argentina, not somebody testing the waters. When a group like that brings in a sportsbook partner, it’s not about swapping vendors, it’s about trading and risk management that can actually hold up. That’s what we deliver, and it’s another step in how seriously we’re building out Argentina.”

Lucas Baffetti, Commercial Manager, Grupo Slots, said: “Choosing First.bet’s sportsbook is a growth opportunity for Jugadon.bet.ar. It strengthens our gamification tools and improves the user experience, which we expect to translate into greater player loyalty. We are rolling it out as a joint effort, and that collaboration is what will allow us to make the most of First.bet’s technology, with benefits across the entire value chain.”