Veikkaus has signed a new partnership agreement with Mikko Rantanen, one of the world’s top ice hockey players. As part of the agreement, Rantanen will become Veikkaus’s new brand ambassador, further strengthening the company’s position as the home of ice hockey. In addition, Veikkaus will continue as the official partner of the world’s premier ice hockey league, the NHL, in Finland under a renewed partnership agreement.

Mikko Rantanen, the star forward for the Dallas Stars, is one of the most successful Finnish NHL players, a Stanley Cup champion, and one of the biggest stars of his team.

I’m excited to begin this partnership with Veikkaus. Veikkaus has a strong presence in Finnish ice hockey, which is something very important to me. I’m proud to be involved in promoting Finnish hockey culture while also highlighting responsibility and fair play, values that I strongly believe in, says Mikko Rantanen.

Jarkko Nordlund, EVP Domestic Betting and Online Gaming at Veikkaus, sees the partnership as a natural continuation of Veikkaus’s long-standing commitment to Finnish ice hockey.

Veikkaus is the home of ice hockey. We are deeply involved in the sport, from top-level Finnish hockey all the way to the NHL. We are delighted to have one of Finland’s most successful NHL players join us. Mikko Rantanen represents elite performance, dedication, and success built on teamwork, qualities that align perfectly with our Veikkaus values, says Jarkko Nordlund.

In addition to its partnership with Mikko Rantanen, Veikkaus has renewed its agreement with the NHL and will continue as an official partner of the world’s leading ice hockey league.

Tuomo Torkkola, Head of Sponsorship at Veikkaus, emphasizes the broader significance of both the partnership with Rantanen and the NHL agreement for Finnish sports.

Our cooperation with Mikko is about much more than having a familiar face in advertisements. Together, we want to highlight the long-term dedication, fair play, and responsibility that underpin sporting success. These are principles that guide everything we do at Veikkaus. We are thrilled to have Mikko involved in creating NHL-related content with us, says Torkkola.

We want to offer content that resonates with our customers, appeals to Finnish sports fans, and supports the vitality of ice hockey, whether it concerns the national teams, Liiga, Mestis, the Aurora League, or the NHL. We are involved at the highest levels of Finnish ice hockey.

The agreements will also enable NHL stars to feature prominently across Veikkaus channels.

Thanks to our NHL partnership, we will be able to bring even more star players into our content alongside Mikko Rantanen. Ice hockey is our most important betting sport, and both partnerships will further enhance our offering for hockey fans, Torkkola emphasizes.

The partnerships with Mikko Rantanen and the NHL will be visible across Veikkaus marketing, hockey-related content, selected events, and customer benefits. In addition, VeikkausTV will broadcast games from the upcoming NHL season.

Veikkaus will have strong visibility in television broadcasts of a sport that attracts widespread interest among Finns.