This week, Ladbrokes unveils its latest work, a 60 second film of a spectacular real-life skydiving stunt that sees several former Red Devils play an audacious hand of blackjack at 13,000 feet.

The bold and creative campaign is designed to boost awareness of Speed Blackjack, a new game designed to deliver a faster-paced blackjack experience which is part of the new-look Live Casino.

Created by Entain Creative and Finn Partners, the hero film sees a team of professional skydivers officially play the world’s first ever game of Blackjack during a 120mph freefall from 13,000 feet.

Armed with specially designed magnetic cards and chips, four experienced skydivers, all former members of the Red Devils freefall parachute display team, completed a full hand of blackjack mid-air before deploying their parachutes less than a minute later.

After exiting the aircraft, human table Ally Milne was joined by Blackjack dealer Andy Torbet complete with a traditional dealer’s outfit—who dealt a rapid-fire round to players Ray Armstrong and Robbie Powell all while rushing toward the Earth at 120 mph. With roughly 45 seconds of freefall before chute deployment, precision was essential. Incredibly, Ray Armstrong won with a score of 20 just seconds before the jumpers reached deployment height and had to yank their parachutes.

Nicola McGeady, Head of PR at Ladbrokes said: “We’ve seen blackjack played online, in casinos, and living rooms, but never while falling through the sky at 120mph. Speed Blackjack is all about quick-fire decision making, so we wanted to put it to the ultimate test in the form of this spectacular skydive. Thankfully the team managed to complete a hand before gravity called time on the game.”

Jennifer Taylor, Head of Brand, Ladbrokes Gaming said: “We know customers love new entertaining ways to play, and that’s why at Ladbrokes we’re growing our gaming offering for customers, as well as offering them a best in class player experience. This launch of our new Live Casino, with Playtech as our partners is testament to that and customers can look forward to a brand spanking new studio, with more tables and games than ever before.”

Speed Blackjack is part of Ladbrokes’ new Live Casino offering, which has been designed with customers in mind. To celebrate the launch, new customers can receive a £10 Roulette Bonus when they deposit and place a £10 bet on Ladbrokes Roulette.