BETBY, the Tier 1 B2B sportsbook supplier known for its innovative product approach, put BETBY SlotBets at the centre of the conversation on the final day of SBC Summit, hosting a dedicated press conference focused on the thinking, mechanics and commercial opportunity behind its latest product.

The session featured Chris Nikolopoulos, Chief Commercial Officer at BETBY, as the main speaker, alongside Christian Karlsson, Chief Revenue Officer at Cubeia, who joined as an invited partner guest speaker. Adar Ziv, Founder of Fam, moderated the discussion.

The press conference attracted a strong media turnout, with journalists showing particular interest in how SlotBets bridges sportsbook and casino, the way its 15-second mechanics work in practice, its appeal to younger digital audiences, how the format can expand into other sports and where it fits within an operator’s wider product strategy. 

A product built for changing player behaviour

During the session, Nikolopoulos demonstrated SlotBasketball, showing how each 15-second round is determined directly by the action taking place in a real basketball match rather than RNG, with the product offering a Return to Player (RTP) of approximately 93-94%. He also explained that BETBY sees SlotBets as part of a wider shift towards faster, more visual and more immediate sportsbook experiences.

Nikolopoulos said: “The fundamental desire of the player to bet has not really changed, but the way people consume entertainment has. They want things to be fast, visual and to the point. SlotBets brings the UI and UX that casino players already understand into sports betting, while keeping the outcome driven by real sporting action, which is where the emotional connection of sportsbook comes from.”

That combination was also central to Karlsson’s perspective. Speaking from the platform side, he highlighted both the demand for differentiated products among Cubeia’s operators and the importance of making new concepts straightforward to deploy.

Karlsson commented: “Normally, you either have sportsbook players or casino players, so having something that creates a bridge between the two is very interesting. A lot of our clients are asking for innovation and for products that are genuinely different from what is already on the market. Just as importantly, operators want to know how quickly they can get it live, and today this can be much more about configuration than a major new integration, which makes adoption significantly easier.”

New commercial use cases for operators

Beyond cross-sell, the discussion explored how SlotBets can create value in parts of the sportsbook that have traditionally been informational rather than directly monetised.

Nikolopoulos pointed to the live match tracker as a key example. BETBY sees an opportunity for SlotBets to combine live visualisation and statistics with interactive gameplay, allowing operators to turn existing sportsbook real estate into a more engaging and revenue-generating touchpoint. The product has also been designed as a flexible widget, meaning it can be placed within sportsbook, casino, homepages or other operator environments, such as retail.

Nikolopoulos added: “There are areas of the sportsbook today, such as the live match tracker, that take up valuable space but are mainly there to provide information. We believe SlotBets can bring interaction into that same space by combining the event, the statistics and the ability to play around the real action. Because we have built it as a widget, operators also have flexibility over where they place it, whether that is sportsbook, casino, homepage or even an affiliate environment.” 

BETBY also confirmed during the session that SlotBets is already live with selected partners, with early performance showing encouraging results and further integrations underway. The provider is also progressing the next stage of the SlotBets Games roadmap, with Nikolopoulos indicating that at least another two or three games are expected over the coming months. Rather than applying the same mechanic across every sport, BETBY plans to develop formats adapted to the rhythm and structure of each discipline.

The extensive Q&A that followed the presentation reflected the level of curiosity surrounding both the product and the wider SlotBets Games category, with media questions spanning player behaviour, product positioning, deployment, coverage, future sports and the longer-term commercial opportunity for operators.

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