NBA strikes deals with prediction markets, with eye on integrity and regulations
US regulators and the National Basketball Association have signed agreement aimed at protecting “the integrity of professional basketball in prediction markets,” the Commodity Futures Trading Commission.
The agreements, are intended to provide “significant integrity protections for NBA-related markets,” including limitations on what can be offered on those exchanges, transparency when it comes to suspicious patterns by site users, and banning league and team personnel from making trades related to league events.
The prediction markets will have “information-sharing obligations relating to investigations and suspicious trading,” the NBA said. The NBA has had similar guardrails in place with its sportsbook partners for some time and has cited instances where that system has flagged irregularities in betting patterns.
“If you’re going to be betting on our games or trading on our games or playing fantasy around our games, it’s better for it to be regulated than unregulated,” said Scott Kaufman-Ross, the NBA’s head of media distribution and partnerships. “And clearly, our fans have interest in this activity. So, we’re in a better position to protect the integrity of our games in a regulated market where there’s transparency, where things can be monitored and we have insight into what’s happening.”
The NBA is also expanding its agreements with current official sports betting partners, such as DraftKings, to include their prediction-market offerings. Not all states offer legalized sports betting but predictions markets, at least on some level, are essentially available in all 50 states.