OG.com which has not really broken through as a prediction market operator announced that it was getting into digital rips on Thursday.

If you have no idea what digital rips are, don’t worry, you aren’t alone. The mechanics are basically this: You buy an unknown card (that exists in real life) on an app, open it virtually, and then either sell it back to the platform or have it shipped to you. The card might be worth more or less than you paid for it.

OG.com Rips recreates the adrenaline-fueled card-ripping experience digitally, allowing collectors to purchase authentic physical trading cards through digitally animated reveal and choose between immediate cash buybacks or tracked physical delivery.

Live unboxings and pack breaks have become a dominant cultural phenomenon across social platforms, yet traditional card collecting remains encumbered by marketplace listings and secondary transaction fees. OG.com Rips eliminates these friction points by packaging discovery, purchase, and reveal into a streamlined frictionless experience – while seamlessly integrating this experience alongside a digitally native sports and cultural experience platform.

Available across four premier categories – NFL, NBA, MLB, and Pokémon* – users can enter six distinct card tiers: Rookie, Emerald, Ruby, Titan, Legend, and OG Eternal. Each tier transparently displays the likelihood of card discovery and headline ‘grails’ available in the pool, ranging from rookie QB patch autos and signature NBA Prizm cards to vintage 1^st Edition Pokémon holos.