Casumo has advert has been banned by the Advertising Standards Authority (ASA) after having allegedly “encouraged consumers  to maximise gambling participation”.

This ruling forms part of a wider piece of work on gambling ads. The ad was identified for investigation following intelligence gathered by our Active Ad Monitoring system, which uses AI to proactively search for online ads that might break the rules.

The paid-for online display ad for Casumo, an online gambling website, seen in August 2026, featured text that stated “UP TO 100 SPINS ON SPINUMO” alongside a “Sign up” button and the text “QUEST. SPIN. WIN.” The ad also included the Casumo logo and an image of a person in festive clothing. 
 
Small print stated “18+ UK players only. Opt-in required. From 6 July 2026 – 2 August 2026. Complete daily mission (Deposit £50 and Wager £200) to earn 1 Spinumo wheel spin, up to 5 Spinumo wheel spins per day. Win free spins (£0.10/spin) up to 100 spins. Free spins expire in 48 hours. 

The ASA challenged whether the ad breached the Code because it encouraged behaviour that was socially irresponsible or could lead to financial harm.

Recro Ltd t/a Casumo said the promotion was a targeted, opt-in offer available to eligible UK customers. Customers who opted in were presented with a daily mission. To complete a mission, they had to deposit a minimum of £50 and wager a minimum of £200 on eligible games, which generated one spin on the “Spinumo Wheel”. They said customers could earn up to five spins per day, that the wheel awarded a randomised number of free spins up to a maximum of 100, and that each free spin was worth £0.10. They said the free spins expired 48 hours after being credited and that no wagering requirement applied to winnings from those free spins. 
 
They said that although completing five missions in one day could amount to deposits of up to £250 and wagering of up to £1,000, those figures were the maximum possible qualifying activity and not a requirement for all participants.

They said customers who wanted one wheel spin needed to complete only one mission, that customers could decide after each mission whether to complete another, and that wagering was not the same as loss. They therefore did not believe the promotion encouraged frequent or repetitive gambling or created pressure to gamble again on the same day. 

The ASA acknowledged that the promotion was targeted and opt-in, and that consumers were not required to complete multiple missions or participate every day. However, each additional mission required a further deposit £50 deposit and £200 of wagering, in return for another opportunity to receive a promotional reward.

The ASA considered that the promotion therefore directly incentivised consumers to repeat the qualifying gambling activity up to five times each day. The ASA also considered that the potential for winning 100 free spins from each wheel spin provided a further incentive to complete additional missions, because each offered another opportunity to obtain that reward. 

For those reasons, The ASA concluded the ad encouraged behaviour that was socially irresponsible or could lead to financial harm.

The ad must not appear again in the form complained of. The ASA told Recro t/a Casumo to ensure that future gambling promotions did not encourage behaviour that was socially irresponsible or could lead to financial harm.