The government are imposing a ban on any gambling adverts at Wembley Stadium as one of their strict conditions of any sale of the venue.

The Football Association are currently locked in talks with American billionaire Shahid Khan over a proposed £60million deal to flog the national stadium.

Fulham owner Khan is looking to take control of the 90,000-seater ground as he plots to give his Jacksonville Jaguars NFL franchise a semi-permanent home in London.

A decision on whether Khan, 68, has been successful is likely to be made before the end of the year as both sides attempt to reach common ground on the commercial implications of the buyout. And part of the negotiations will be to wrestle with how to comply with rules being laid down by the government aimed at protecting the long-term future of Wembley for football.

One of those was an insistence that any new owner would be barred from renaming the ground until at least 2057 – protecting against any controversial decision to rename it due to a sponsorship agreement.

But another is the demand for a total ban on all gambling sponsors at the stadium.

The FA were forced to end their lucrative partnership with Ladbrokes last year due to the conflict in interest of having a betting partner when everyone connected with the game was banned from betting on football.

The government want that ban to remain in place as a condition to them granting permission for any proposed change of ownership.