FanDuel has launched one of the first legal sports betting commercials for the US sports market.

Coinciding with the start of the football season, fantasy sports game provider FanDuel is introducing an omnichannel campaign focusing more on new features and game modes — such as Gridiron PickEm, Survivor, the new Guru Tool — under the “More Ways to Win on FanDuel” tagline.

There is a national media buy that includes TV spots running on major networks and cable TV beginning September 3. Also in the mix are national social, digital and radio campaigns.

The campaign, made with VaynerMedia, has included Twitter and Instagram social profiles for Moreways and Win that look to be updated regularly throughout the campaign. Radio, digital/social, OOH and strategic influencer partnerships also play a role in this campaign.