He is challenged by an old lady hovering next to him, on the outcome of a penalty. In the second execution, champion Australian UFC fighter, Rob Whittaker, threatens to annihilate his opponent.with whom he is playing a video game.

The ads were shot both here in Australia and in Las Vegas where Rob is ‘coaching’ the next generation of champions on UFC’s Ultimate Fighter program.

Unibet worked with Ninth Wave and P2 Content Agency on the campaign, which includes two 30 second TVCs along with additional digital and social versions.

Julian Timmins, head of marketing and operations, Unibet: “The campaign aims to illustrate how betting plays a role in everyday Australian life. It is almost subconscious and usually with a great sense of fun. The Aussie public ‘bet’ on everyday events with friends and family all the time, it is inherent in our culture.”

Harrison Woodhead, director for the shoot: “A typical Aussie punter will bet on a couple of blow flies walking across a bar table – it’s just good sport. This campaign taps into that insight, highlighting the fun that punters get out of turning everyday happenings into something far more interesting!