LeoVegas has launched a new algorithmic recommendation engine. We continue to deliver on our position as ‘King of Casino’, where our focus is on the gaming experience,” comments Gustaf Hagman, LeoVegas’ Group CEO.

“We are excited to be able to offer our new recommendation engine to our customers. It provides an elevated gaming experience, as our algorithms calculate what kind of games you like and also presents them to you in an intuitive way. This is more important than ever, as LeoVegas’ customers have more than 1,500 games to choose from.”

Internally developed recommendation engineLeoVegas is at the forefront of machine learning and algorithms, which it uses in a number of areas, including marketing and evaluation of various marketing channels as well as responsible gambling. LeoVegas has a highly experienced team that works with machine learning, and all development is conducted internally. This expertise and technology has now been combined to launch a recommendation engine that presents customers with a personalised selection of game recommendations.

The algorithm knows what types of games a specific customer likes and recommends other games with similar attributes. This results in a more personalised experience, and the assessment is that this will contribute to a more loyal customer base.

The recommendation engine is a unique innovation in the industry and to date has been tested by more than 60,000 customers prior to being implemented across a broader base.