La Liga clubs facing ban on betting shirt sponsorships

Marketing

Eight LaLiga teams will have to hide or remove their shirt sponsors during the first three matchdays of the season’s restart.

Leganes, Valencia, Sevilla, Osasuna, Levante, Alaves, Granada and Real Mallorca all have betting companies as their main sponsors, while many others have betting logos elsewhere on their shirts.

Due to COVID-19 under Article 37 of the Royal Decree of the State of Emergency in Spain, the advertising of gambling is banned.

With many of its clubs reliant on income from betting sponsors, LaLiga are working on resolving this issue, but it depends on the government’s Minister of Consumer Affairs.

No betting logos will be allowed to be shown at all until June 21.This applies to TV broadcasts and pitchside advertising in stadiums. LaLiga have been forced to change their advertising boards for interviews to incorporate this new rule.

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