XLMedia has announced the appointment of Ken Dorward to its Global Executive Committee as President – North America.

XLMedia is currently consolidating and rebalancing its publishing portfolio, with a greater emphasis on regulated and high-potential markets, to deliver more sustainable and predictable growth.

This key appointment is aimed at accelerating the Company’s progress outside Europe, with a particular focus on the significant opportunity in North America in the Personal Finance and Sports markets, through the building of strategic partnerships and the acquisition and development of content-rich, highly engaging sites.

Most recently Ken was COO and CFO of Rakuten Advertising, a performance marketing, media and data insights subsidiary of Rakuten Inc. 

In this role, Ken led the global publisher partnerships team, managing relationships with thousands of internet publishers across the globe, including loyalty sites and apps, digital media and content providers, and bloggers and influencers.  Prior to this, Ken was a co-founder of Uncommon Content Partners, specialising in the production and distribution of content across web, television and other multi-media channels.

Stuart Simms, Chief Executive Officer of XLMedia, commented: “I am very excited to have Ken join the XLMedia team.  Ken has a deep understanding of our industry and a proven track record of delivery.  This is another step in the execution of XLMedia’s transformation strategy to deliver the next phase of growth. I, and the rest of the team, very much look forward to working with Ken to drive rapid progress outside Europe, and to begin to make material inroads into the attractive US Personal Finance and Sports markets.”