Snclair Broadcast Group and Bally’s Corporation announced the official rebrand of its regional sports networks as Bally Sports, ushering in a new era in the way people watch and interact with live sports.

The rebrand comes on the heels of the November 2020 announcement of the enterprise-wide, long-term strategic partnership between Sinclair and Bally’s

Through our alliance with Bally’s and others, the RSNs will create innovative experiences for sports fans when rooting for their favorite local sports teams,” said Chris Ripley, President and CEO of Sinclair Broadcast Group. “The rebrand is the ideal first step as we further our efforts to thoroughly change the paradigm of the in-home sports experience, elevating how audiences view and interact with live sports content. We can’t wait to roll out even more game-changing options for fans everywhere in the future.”

George Papanier, President and Chief Executive Officer of Bally’s Corporation, said, “We are pleased to have achieved this important milestone in our transformative partnership with the RSNs and Sinclair. We look forward to the coming launch of the Bally Sports app, which we believe will be an engaging and creative platform for users across the nation, as well as our future plans to provide unmatched gamified sports content to local sports fans.”

The official rebrand is the first phase for the Bally Sports networks, with more exciting plans for upgrading these assets in the coming months and years. Chief among these improvements is the gamification of sports, which will provide fans the opportunity to interact with games in real time, on a personalized level, creating a new lean-in experience for fans across the country.