Kevin Durant’s Boardroom media platform today unveiled an exclusive deal with FanDuel to include content-focused creative across Web, video, audio, editorial and social media.

The alliance designates FanDuel the exclusive sports betting, fantasy, horse racing, gaming, casino and poker partner of Boardroom, while FanDuel Sportsbook becomes the exclusive odds provider of Boardroom.

Boardroom is part of Thirty Five Ventures, founded by Durant and manager-business partner Rich Kleiman, who is Boardroom and Thirty Five Ventures Co-CEO.

Financial terms were not shared.

“The business of sports betting will continue to be a major force in the future of sports and being able to partner with FanDuel as the premier brand in the space is really exciting for Boardroom as we continue to build our business,” Kleiman said via Boardroom and Thirty Five Ventures.

“We’re looking forward to making some incredible content and extending this partnership well into the future.”

As part of the pact, they will collaborate on a co-created show later this year featured on FanDuel and Boardroom channels, and FanDuel will sponsor other select content on the platform.

Boardroom will dedicate a weekly section of its “Boardroom Breakers” newsletter to FanDuel’s latest odds, data, content and promotions.

Boardroom’s editorial team will also contribute monthly articles to FanDuel’s content site, The Duel.

Boardroom and FanDuel will collaborate on social media giveaways and other initiatives around tentpole sporting events, as well as new offerings such as odds boosts and fantasy contests.

“Content creation has always been a focal point for us as we bring our other premier real money gaming products to customers across the U.S.,” Mike Raffensperger, FanDuel Group CMO, said via the company.

“We’re excited to collaborate with the talented team over at Boardroom to bring our customers unique content, events, and more.”