A radio advert for Paddy Power has been ordered to be removed by the Advertising Standards Authority (ASA) for misleading to potential customers.

A radio ad for Paddy Power, heard on 12 December 2021, featured a conversation about football at Christmas. The ad began with a man called Paddy, who said, “It’s the PaddyPower football supporter’s support Line and we’re talking to Burnley fan Graham, what’s up Graham? “Pre match online bet builder bets only. Min odds one to five per leg. Min four plus legs. Max free bet £10 per day. Excludes enhanced match odds. T’s & C’s apply. 18+. Begambleaware.org.”

The complainant, who believed the terms and conditions at the end of the ad were spoken too quickly and at such a low volume that they were unintelligible, challenged whether the ad was misleading.

Paddy Power said that the terms and conditions had not been sped up in post-production and they were presented without background effects to ensure full clarity.

The ASA considered that the conditions which followed the statement “Get money back as a free bet if one leg of your Bet Builder lets you down. PaddyPower” were spoken at a lower volume than the earlier part of the ad and at a much faster pace. We considered that the wording had been delivered in such a way that listeners would not have been able to take in their full content. Because those conditions had not been presented in a clear and intelligible manner, we concluded that the ad was misleading.