DraftKings will leverage the power of its growing media portfolio to deliver extensive sports betting coverage of the tournament brackets. Accessible via DraftKings’ YouTube Channel and Vegas Sports Information Network (VSiN).

Sports fans will receive comprehensive analysis of the opening betting lines for this year’s Men’s College Basketball Tournament, real-time analysis, breaking news and wall-to-wall coverage from the industry’s most knowledgeable sports betting experts and sports personalities.

“As viewers turn their eyes to the college hoops postseason, DraftKings will deliver new content catering to the skin-in-the-game fan,” said Brian Angiolet, DraftKings Chief Media Officer. “We’ve assembled a diverse lineup of sports personalities and voices to engage customers and provide a unique perspective on the bracket.”

As bracket pairings for the Men’s College Basketball Tournament are announced, Line Drop: The Bracket presented by KFC will provide fans with a first look at the opening lines set by the DraftKings trading team. Hosted by DraftKings’ Jessie Coffield and Julian Edlow, as well as VSiN’s Stormy Buonantony and Tim Murray, viewers will get immediate reaction and expert analysis to betting lines as the matchups are revealed. In the first hour, VSiN’s Josh Appelbaum, DraftKings’ Johnny Avello and StuGotz from the Dan Le Batard Show with StuGotz, will breakdown the brackets and reveal best practices for betting on the tourney.