For a fourth year running, Stats Perform has teamed up with Birkbeck, University of London, to deliver a dedicated football analytics module as part of the university’s Sport Management and Business of Football MSc.

Launching next week, at the beginning of the 2022 summer semester, this online module comprises weekly lectures led by industry professionals with first-hand experience of implementing data and analytical processes within the sport.

Commenting on Stats Perform’s longstanding partnership with Birkbeck, Ben Mackriell said:

“We are very happy to be continuing our collaboration with Birkbeck, which we first announced back in 2018. The aim of the course is to outline the core fundamentals around football analytics, taking into account the rapidly evolving data landscape for clubs and practitioners. This is being driven by our knowledge of data application and technological advances, facilitated through AI and Machine Learning, which is enabling clubs to leverage new predictive models trained on millions of data points from thousands of matches.”

Over the course of eight weeks, the course will provide an introduction to core analytical approaches and concepts relevant to the professional football industry, with a particular focus on the application of these concepts in day-to-day tasks and in long-term strategic planning.