Norwich City have announced Spreadex as the club’s latest addition to its primary partner roster ahead of the 2022/23 season.

The new partnership will promote the operator’s attractive market offers on matchday, as well as seeing branding appear on perimeter and mid-tier LED displays at Carrow Road.

Spreadex, the only company in the world to offer customers access to financial trading, as well as sportsbook betting and sports spread betting, will also be incorporated into the club’s media backdrops this season.

In addition to branding placements, the two parties have already begun working through social media content with the Norwich City first-team for fans to enjoy throughout the campaign.

Sam Jeffery, commercial director at Norwich City, said: “We’re pleased to be working with Spreadex for the forthcoming Championship season and thank them for their support. Fans can expect some engaging content and competitions delivered in partnership with a respected, UK-based operator. Here’s to a great season together.”

Andy MacKenzie, head of marketing operations and content at Spreadex, said: “We are thrilled to be partnering with Norwich City and are looking forward to launching a series of exciting competitions, promotions and content to help keep fans engaged off the field between matchdays.

“We know how loyal and dedicated the Canaries fans are and we are delighted to be partnering with the club in what we hope will be a successful season ahead”.

Spreadex are regulated by the Gambling Commission and Financial Conduct Authority and have operated in the UK since 1999.