Tabcorp Holdings is tipping $33 million into social betting group Dabble Sports Pty Ltd in a bid to expand its younger customer base, just weeks after offloading its gaming systems arm eBET.

Under the terms of the deal, Tabcorp will acquire 20 per cent of Dabble, giving it the right to appoint a director to its board, subject to probity and Northern Territory Racing Commission approval.

More than 150,000 punters have flocked to Dabble since it was founded by former Pointsbet and CrownBet executive Tom Rundle in 2020. The group integrates wagering with the ability to copy bets placed by friends or those a user follows. It is licensed in Darwin.

Tabcorp chief Adam Rytenskild said the move was designed to capitalise on Dabble’s appeal to a younger audience, which made up 80 per cent of its customer base. The company unveiled its long-awaited app for its 783,000 digital bettors last month, in time for Sydney’s spring racing season. Tabcorp will be the naming rights sponsor of NSW’s spring racing highlight the Everest Cup for the next three years as part of an extended partnership with the Australian Turf Club that spans 18 years.