Paddy Power unveils Cheltenham Festival ad campaign with Hollywood heavyweight

Marketing

With Ireland riding on the crest of a cinematic wave, Hollywood heavyweight Colm Meaney features in the ultimate sequel – Paddy’s 2023 Cheltenham Festival advert!

Saddling up to walk the line of sporting rivalry between Ireland and Great Britain, Colm comes face-to-face with ex-England International Peter Crouch at the gates of the hallowed racetrack in our latest tv ad/Oscar nominee which you can see in full below.

The Gangs of London actor is seen disembarking from a bus packed full of fellow Irish racegoers – including RTE racing pundit and former jockey Jane Mangan – when he runs straight into ‘the opposition,’ led by Crouchy.

If we’re honest, nobody really knows how ‘Barry’ ended up in there. We think he just wandered onto set and got caught up in the heat of the moment when he heard Colm firing insults at the big man.

Crouchy, his leading lady Abbey and ‘Barry’, AKA Shaun Williamson, and the squad of British racing fans soon get stuck into ‘the visitors’, with the big man the first to strike.

https://www.youtube.com/watch?v=oo6DX3TFF1E

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