Ailbhe O’Reilly Director of Account Management OMEGA Systems.

The OMEGA Systems CORE platform has built a solid reputation in the real money online sports casino and lottery markets. OMEGA’s licensing model whereby operators retain control of their platform in-house is particularly popular with land-based operators that expand online.

OMEGA has considerable success in connecting bricks and mortar gaming systems with the online world. 

As new jurisdictions prepare for regulation, many operators may wish to get a head start in terms of building their online brands and presence. OMEGA provides a free-to-play platform solution that can be fully operational ahead of regulatory go-live for real money gaming. This allows operators to develop fully functional gaming sites and apps that can be used to give players experience with online betting, as well as building a database of future customers when online gambling is legalized in the relevant jurisdictions.

As it is a free-to-play service, players can sign up with minimal disclosure of data, which means initial registration is quick and frictionless. Players are awarded virtual currency tokens on a regular basis, usually linked to daily logins. These sites offer all the features of their real money equivalents, so features like tournaments, leaderboards, bonuses, and more are fully operational and part of the overall player experience. 

Operators can provide a fun and engaging platform to help players become familiar with the world of betting in a free-to-play environment in advance of real-money Sports and Casino wagering being live in their jurisdictions. As OMEGA is Integrated with over 190 gaming providers including sports, casino and lottery suppliers, our licensees have a vast portfolio of products to choose from. All in all, the free-to-play offering gives players a fun and risk-free and introduction to online gambling.

Sweepstakes and Social

Another growth area for OMEGA Systems has been the rise of Social Gaming and sweepstakes sports and casino offerings. Sweepstakes casinos, also known as social casinos or social betting sites, allow players to engage in gambling using virtual tokens or coins. These coins are not real money but can be awarded to players on a regular basis. 

Players can also purchase virtual currency packages of additional coins to “top-up” their accounts. These virtual currency packages usually come with two types of virtual currencies, usually referred to as “sweep coins” and “sweep cash”. Both currencies can be used to play games, but players can redeem cash prizes on games played with “sweep coins”.

As the name implies, social betting sites have a large social media presence with many groups on all major social media platforms, sharing wins as well as extensive chat groups and communities for players to enjoy. Players can chat real-time, share experiences, and even tips on gameplay. Social betting is all about interaction, so player referral and recommendation is also key element. Finally, what’s more social than a good tournament? Tournament play is one of the major features of social betting sites and apps. Players get to participate and win special prizes and awards while enjoying gameplay and social experiences.

The OMEGA Factor 

OMEGA’s advanced platform provides all the features required for free-to-play and social betting out of the box. The CORE platform was developed to support real and virtual currency gambling solutions and is used by our licensed operators around the world. Built-in features provide key functionality such as social media signup and login, fully automated cross-product promotional and bonus capabilities, real-time event-based messaging and bonusing, and extensive tournament capabilities.

Operators looking to establish free-to-play and social betting sites/apps have over 290 integrated products to choose from encompassing sports, casino, lottery, KYC, payments and affiliate management systems. OMEGA also partners with leading CRM providers to provide an interface for these systems to update player information and grant bonuses and credits from external systems. 

As jurisdictions regulate, operators using free-to-play and social features can seamlessly migrate their players to real-money wagering on the same OMEGA-based platform. Best of all: Operators are in complete control of their platform, data, and players as each OMEGA licensee is self-contained on their own infrastructure. 

Contact us at info@omegasys.eu to find out more about our extensive solution and get in the game today!