International creative agency The Tenth Man, founded by former Paddy Power advertising director Ken Robertson, has acquired Hinterland Films for an undisclosed fee.

In a statement issued on behalf of The Tenth Man, the move was described as part of a two-year €2m investment strategy by Robertson to fund the expansion of its production services. Hinterland will be rebranded to Fearless Studios and will result in the creation of 20 new jobs.

The move is part of a two year €2m investment strategy by The Tenth Man to expand which will result in the creation of 20 new jobs at its Dublin HQ.

The company, founded by former Paddy Power Advertising Director Ken Robertson, is also set to be rebranded to Fearless Studios.

Hinterland Films has become a leading name in commercial film production services, working with brands including Beats by Dre, ESPN, Moncler, Budweiser and Guinness.

They have also represented a number of international and award-winning Directors. As part of the takeover Geoghegan will assume the role of Production Director at Fearless Studios. 

The Tenth Man, CEO Ken Robertson said: “The acquisition of Hinterland Films is an important step in expanding our production capabilities. 

“Lorraine has built an impressive business, and we believe this partnership will allow us to meet the market where the creative industry now needs to be.