Endeavor Group is to pay out some $225m (€206.5m) to dispose of IMG Arena, after it emerged that the betting and sports data business is to be sold to rival firm Sportradar.

The unique transaction structure requires no financial consideration from Sportradar, instead providing $225 million in financial consideration, with $125 million paid to Sportradar and up to $100 million in cash prepayments by Endeavor Group.

IMG ARENA’s portfolio includes rights to approximately 39,000 official data events and 30,000 streaming events across 14 sports on six continents.

Notable properties include three of the four Grand Slam tennis tournaments, Major League Soccer, EuroLeague basketball, and the PGA Tour. This acquisition is set to bolster Sportradar’s strategic global sports coverage and is anticipated to accelerate the company’s revenue, adjusted EBITDA, and free cash flow growth.