Evoke announced its preliminary unaudited financial results for the fiscal year ended December 31, 2024. The company, which owns notable brands such as William Hill, 888, and Mr Green, reported a modest revenue increase of 3% to £1,754.5 million compared to the previous year.

The adjusted EBITDA for FY24 rose by 4% to £312.5 million, surpassing the upper end of the guidance range by approximately £2 million. This outcome reflects a robust second half of the year, with H2 Adjusted EBITDA up 33% year-on-year and 71% half-on-half. The company attributes this performance to a return to revenue growth, stringent cost control, and a more efficient operating model.

Despite the positive adjusted EBITDA, Evoke PLC experienced a reported EBITDA decline of 9% to £230.6 million, influenced by £79.3 million in exceptional items and adjustments, mainly due to the exit from the US B2C market and ongoing integration and transformation costs. The reported loss after tax widened significantly to £191.4 million, a 194% increase from the previous fiscal year’s loss of £65.2 million.

The company’s UK Retail segment saw a 5% decline against strong comparatives, with improvements observed in the second half. The rollout of new gaming cabinets, completed in March 2025, is expected to bolster performance in this area. Internationally, Evoke reported a 10% constant currency increase in online revenue, with a 25% growth in core international markets.

Evoke’s strategic progress included the sale of its US B2C business to Hard Rock Digital, expected to complete in 2025, and the acquisition of Winner.ro in Romania, establishing the Group’s fifth core market. The company has taken decisive actions to address underperformance in the first half and has seen a return to growth during the second half.

Per Widerström, CEO of evoke, commented:“2024 was a pivotal year for evoke as we launched and implemented our new strategy for success, radically transforming almost every area of the business, and moving decisively to create a more sustainable, profitable and cash generative company.

I was delighted to see the results of our transformation start to materialise during the year, with the business returning to revenue growth in Q3 for the first time in almost three years, in turn delivering a step change in profitability as a result of our increasingly efficient operating model. Whilst a transformation of this scale is never easy, I am pleased with the strong progress we made during the year as we built a winning team and delivered a consistently great customer experience. I am very proud of how our teams embraced the major changes implemented during 2024 and would like to thank all my colleagues for their continued skill and commitment.