PropSwap announced today that Bally Bet is signing on as an official multi-property sportsbook partner of America’s largest secondary market for sports bets.

PropSwap and two Bally Bet sportsbooks in Mississippi – at the Hard Rock Hotel and Casino Biloxi and Bally’s Vicksburg – will combine efforts to help gamblers find new ways to wager on the sports they love. PropSwap’s North American database of users and Bally Bet’s presence in the Magnolia State will be a powerful combination, designed to increase betting activity at both sportsbook locations. 

Bally Bet is now PropSwap’s preferred sportsbook in the state of Mississippi. 

The goal of this unique partnership is to drive more handle and a higher ticket count at Bally Bet sportsbooks from sports bettors, who will be using PropSwap’s secondary market. Customers will be encouraged to place wagers with the idea they can lock in profit early via listing tickets for sale, as their tickets improve in value. 

A decade of empirical data via PropSwap shows that sportsbook users will bet substantially more at their preferred sportsbook, and are more likely to bet futures and parlays. The data further demonstrates that when gamblers are confident they can exit a sports bet at a fair price, they’re willing to wager more.

“Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun experience, and more importantly, a margin improvement to both sportsbooks and their customers,” said PropSwap CEO and founder Luke Pergande. “We are forever changing how people wager on sports. Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler. We’re excited that Bally Bet shares that vision with us, and we are looking forward to the start of the partnership this weekend. ” 

Lastly, PropSwap is pleased to welcome Dustin Gouker as an advisor to the company. Dustin has been a trusted gambling industry executive and consultant for more than a decade, and PropSwap is excited to bring him on board to provide his best-in-class strategic advice.

“PropSwap has been an innovator in sports betting, and I am excited to help the company in the next phase of its growth,” Gouker said. “Deals like this with retail sportsbooks in a state with legal sports betting are a testament to what Luke and the team have built, and their desire to help grow the regulated industry.”