Midnite seals Snooker World Championship sponsorship deal

Marketing

WST is delighted to announce Midnite as the new Official UK Betting & Casino Partner of the Halo World Championship.

Snooker’s greatest event, the Halo World Championship, will run from April 19th to May 5th at the Crucible in Sheffield.

Kyren Wilson will be defending the title in a field of 32 of the world’s best players, all dreaming of lifting the famous trophy which was first contested in 1927.

Midnite is one of the UK’s fastest-growing betting companies thanks to its player-first experiences and a next-generation app that brings fans closer to the games they love.

Midnite is promising to delight snooker fans by delivering a series of memorable moments throughout the 2025 World Championship, including giving away three pairs of Century Club tickets for the final session.

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet.

Midnite co-founder Nick Wright said: “We are dedicated to bringing fans closer to the game they love. It doesn’t get any more intimate than the fan experience at the Crucible for the World Snooker Championship, where the sport’s most unforgettable moments are created.

“Our partnership will be more than just a logo in the background. We are looking forward to unveiling a series of fan-first activities throughout the tournament and making sure Midnite is in the middle of more magical memories.”

Peter Wright, Chief Commercial Officer of WST, said: “We are thrilled to join forces with Midnite for the first time on our biggest tournament. They are an ambitious brand, committed to the user experience and to bringing fans together to enhance interaction using technology which pushes boundaries.

Most importantly, they place the highest priority on having fun in a responsible way on their platforms.

“They are excited to join our journey as a sport because, through the World Championship, we can offer massive exposure for Midnite’s brand on a global scale.”

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