LeoVegas Group’s director of UK sponsorships, Sam Behar, is standing down from his role after two years with the operator. Behar joined the operator in 2023 tasked with the UK launch of BetMGM.

Posting on LinkedIn Sam said: After more than 2 years with BetMGM / LeoVegas, I’ll be moving on as part of a wider business transformation.

It’s been a privilege to be part of the company’s journey during a period of growth and change, and I’m proud of the progress made and the teams I’ve worked alongside. I’m grateful for the relationships built and experiences gained, and I’m now open to exploring what’s next.

I’d like to call out some brilliant people I had the privilege of working with (Gustaf Hagman Chris Welch, Dan Towse, Paul Dixon, Sarah Carr, Chloe Matthews, Matt Bramley Mac Bradley, Matt Gibson, Jenny Sorsa, Fahmeda Ahmed-Hussain, Dean Mitchell, Connor Giltrap, Kierran Ripley, Craig Peacock Nicholas Thompson and all of our brilliant suppliers, agencies and partners – OMD UK, Tomorrow Advertising, Recipe, Pangaea 13 (Social-First Sports Marketing Activation Agency), CAA, SPORTFIVE and so many more) and thank them for their guidance and their extraordinary commitment.