Pollard Banknote secures Norsk Tipping eInstant games deal

Lotto

Pollard Banknote is pleased to announce that it has been awarded a contract from Norsk Tipping, the national lottery of Norway, to supply digital versions of its Flax instant tickets.

This three-year contract, with an option for a one-year extension, was awarded following a competitive procurement process and builds on the longstanding partnership between the Lottery and Pollard Banknote. This partnership has expanded in recent years to include a highly successful portfolio of eInstant games developed by the Pollard Digital Games Studio.

Pollard Banknote has been honoured to serve Norsk Tipping as a trusted partner for digital games since 2017. Throughout this partnership, Pollard Banknote has continued refining the Lottery’s eInstant portfolio with the creation and launch of eInstant games that have consistently been among Norsk Tipping’s top performers.

To date, the Pollard Digital Games Studio has developed a diverse portfolio of over 40 eInstant Flax games, including well-known titles such as KryssordFlax, BilFlax, Flax for Livet, Flax for Året, and the immensely popular Flax Julekalender.

In addition to eInstant games, Pollard Banknote first began its relationship with Norsk Tipping in 2011 and has been the primary supplier of physical Flax brand instant scratch tickets since 2018.

“The Flax brand remains a favourite among our players, and Pollard Banknote has been a valuable partner in helping us deliver well-designed and entertaining games,” said Hedda Isaksen, Product Manager, Norsk Tipping. “This ongoing collaboration supports our mission of facilitating responsible gaming while maximizing returns to good causes.”

“We are proud to extend our partnership with Norsk Tipping to continue to deliver a portfolio of dynamic and engaging eInstant Flax games,” said Shannon DeHaven, Vice President, Digital Engagement, Pollard Banknote.

“Our expertise in game innovation and digital lottery solutions, combined with our deep knowledge of the Flax brand, will further enhance Norsk Tipping’s digital offerings. We are honoured that the Lottery consistently entrusts us with producing some of its most popular games, and we remain committed to delivering visually stunning, high-performing digital experiences that resonate with its players.”

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