DraftKings and UFC partner up for responsible gambling drive
DraftKings revealed that they’ve collaborated with fighting promotion UFC to launch an advertisement that promotes responsible gambling.
The ad features UFC commentator Jon Anik, who promotes the DraftKings Responsible Gaming Center, where players can set limits and controls to ensure that they’re betting responsibly. There is a 15-second version as well as a 30-second variant. The 15-second version will air on June 6th at the UFC 316 weigh in, while the 30-second version will air twice during the event itself.
DraftKings Chief Responsible Gaming Officer Lori Kalani said: “Responsible gaming is a core part of who we are at DraftKings, and we’re always looking for impactful ways to expand awareness and education.
“UFC provides a tremendous platform to amplify that message to a broad and passionate audience. We’re proud to collaborate on this campaign to reinforce that responsible gaming is for everyone.”