Social media influencers are on notice: stop promoting illegal gambling services to Australians. The ACMA Australia’s online gambling regulator said: We have seen influencers promoting illegal online casinos on Instagram, Facebook and TikTok and other social media. 

Social media influencers must understand that the promotion of illegal gambling services in Australia is illegal, and substantial penalties apply.

It’s also illegal in Australia to provide unlicensed lotteries or wagering services, or to accept online in-play bets on sports.

If you are an influencer and you profit from promoting illegal games and wagering services to Australians – you are breaking the law. 

Examples of promoting or endorsing illegal online gambling services include: 

• live streaming or showing yourself gambling on an illegal service (including demonstrating to your followers how to play a game or place a bet)
• including links in your content that directs people to an illegal gambling service
• promotional giveaways relating to an illegal gambling service.

For individual influencers, breaching the law can result in civil penalties of up to $59,400.

Influencers who facilitate access to illegal online gambling services – such as by giving hyperlinks – can incur even greater penalties, for individuals this could be up to $2,475,000.