Forget cold handshakes and pitches. Uplatform brought the heat to iGB L!VE London 2025 with a fire-themed concept, market-ready solutions, and a booth experience that had everyone talking (and dancing).

From July 2–3 at ExCeL London, Uplatform turned heads and sparked conversations, blending business with bold creativity to deliver one of the most talked-about experiences at the event.

Business-Ready. Fire-Powered

At Stand R60, Uplatform showcased its award-winning portfolio, including its powerful Sportsbook API, extensive Casino Aggregator, profits-driven Platform with a comprehensive range of more than 550+ global and local payment methods. Visitors experienced firsthand how Uplatform’s scalable, localized, and future-ready tech stack is enabling operators to enter  and dominate markets worldwide.

But this was far more than a product pitch.

A Booth That Brought the Flame of Success

Why fire? Because it represents energy, growth, transformation, and the unstoppable force that drives the iGaming industry — and us. It’s unpredictable, passionate, and impossible to ignore. Just like Uplatform.

Our booth was a literal hot spot — visually stunning, wrapped in vivid red and orange tones, glowing LED embers, and striking flame motifs that made it feel like stepping into a living blaze. We stood out like a bonfire in the dark.

Here’s what made the flame burn even brighter:

• A reaction game that tested visitors’ reflexes and sparked competitive fire among friends and strangers alike.
  
• Dancing firefighters who didn’t just put out flames — they lit up the room with energy, charm, and photo ops galore.
  
• Our money-blasting fire extinguisher, which stole the show. Crowds gathered for the chance to “extinguish” cash prizes in a flurry of cheers and flying bills.
  
• A fire-themed cocktail bar, offering signature drinks with names like Flame Burst and Burning Passion. It became the perfect spot to mingle, recharge, and keep conversations sizzling.
  

But the true heart of our booth? The meeting room, designed as a cozy campfire lounge — a warm, inviting space where serious business and casual connection met in perfect balance. Visitors didn’t just want to talk; they wanted to stay. People lingered, shared stories, made deals, and found comfort in the crackling glow of our metaphorical hearth.

Maria Bashkevich, Head of Marketing at Uplatform, summed it up:

“ExCeL London has always been a symbol of industry energy, and this year, we added fuel to the fire. For us, business and fun go hand in hand, and at every expo, we aim to bring something fresh to the table – both in vibe and in value. For us, iGB was a statement of bold ideas, fearless creativity, and how we see the experience at expos. I’m incredibly proud of my team for making people stop, smile, and feel the Uplatform fire.”

Senior Sales Manager Maria also added:

“iGB L!VE is the industry’s ignition point and we came with full firepower. Our goal wasn’t just to be seen. It was to make our partners feel the spark of what’s possible.”

Social Media Buzzed

Across LinkedIn, X (Twitter), and Instagram, attendees had plenty to say:

“Loved it! You guys nailed it – thanks for the great vibes!”
“Oops guilty as charged, networking on your fantastic stand with delicious Uplatform cocktails. You always deliver, great energy, stand, cocktails and dancers ha ha!”

Looking Forward

With its standout presence and scalable solutions, Uplatform has once again reinforced its role as not just a provider, but a growth partner.

For operators seeking localization, growth, and seamless operations, Uplatform remains the name to watch and the team to meet.

For more information or partnership inquiries, visit Uplatform.