The app, which offers free and anonymous support to those looking to quit or reduce their gambling, is designed to prevent the escalation of gambling harm, and allows users to set their personal goals.

Since the launch of the app, 48% of users aged 18-24 have indicated their motivation to change their gambling habits is to ‘save money’, while 27% say they want to ‘feel happier.’

Previous research from GambleAware’s 2023 Audience Segmentation report, produced as part of the discovery phase for the app development, has shown that there are up to 4.5 million people in Great Britain wanting to reduce or quit gambling, 93% of whom – over 4.2 million people – want to do so without using a treatment service.3 This means it is crucial to offer informal ‘self-help’ support to meet people where they are on their journey and help them take action before any harm escalates. Whilst the charity works to reduce the barriers to support, such as stigma, we also wish to help those who still want to reduce or quit gambling on their own. 

Each individual’s journey on the app is unique, with the support tool offering a personalised experience for those looking to reduce their gambling.  

The app was developed in line with the internationally recognised Lower Risk Gambling Guidelines4. These were created by academic gambling experts across the globe, through a multi-faceted project including analysis of data from over 60,000 people from eight different countries.