WWE, part of TKO Group Holdings and Fanatics Betting and Gaming announced Tuesday an exclusive multi-year licensing agreement to produce WWE-themed online casino games in the United States.

Under the agreement, Fanatics will develop WWE-branded casino games exclusively for Fanatics Casino, which currently operates in Michigan, New Jersey, Pennsylvania and West Virginia. The games will launch in late July, coinciding with WWE’s SummerSlam event scheduled for August 2-3 at MetLife Stadium in New Jersey. 

“We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming.

The initial game lineup will include WWE Blackjack, Raw Multiplier Melee, SmackDown Big Money Entrance, WWE Bonus Rumble Gold Blitz, and WWE Clash of the Wilds. These titles are being developed in partnership with Boom Entertainment and Games Global.

To celebrate SummerSlam, Fanatics Casino will feature a WWE-branded takeover in August, including exclusive sign-up offers and a WWE-themed version of its Spin to Win game.

This agreement extends the existing partnership between WWE and Fanatics, which already encompasses e-commerce, licensed merchandise, memorabilia, and digital content production.