bet365 launched its online sportsbook in Kansas this week. It is the seventh legal online sportsbook to operate in the state.

Kansas now boasts seven mobile sportsbooks, with bet365 now competing against DraftKings, FanDuel, BetMGM, Caesars, ESPN BET, and Fanatics. It should also be noted that bet365 recently joined the Sports Betting Alliance (SBA), founded in 2021 by industry powerhouses FanDuel, DraftKings, BetMGM, and Fanatics.

Sports Betting Alliance President Jeremy Kudon said in a statement, “bet365 shares the SBA’s commitment to a regulated, transparent, and sustainable U.S. online gaming market. Together, we’ll continue fighting for more states to swap their dangerous and unregulated sports betting and iGaming products for a regulated, consumer-protected legal platform.”