ATG reports first half revenue of SEK2.57 billion
ATG’s net gaming revenue for decreased by 5 percent and the operating margin by 4 percentage points compared to the first half of 2024. – Reduced revenue and significantly increased costs for increased gaming tax are the strongest contributors to the deteriorated result, says Lotta Nilsson, CFO at ATG.
All figures refer to the entire ATG Group and the first half of 2025, all comparisons are with the same period last year.
Net gaming revenue was SEK 2.6 billion, a decrease of 5 percent. Net gaming revenue includes ATG®®’s three gaming areas: horse racing, sports and casino in both Sweden and Denmark. ATG’s largest and most important gaming area, horse racing, decreased by 5 percent, sports betting increased by 3 percent and the casino’s net gaming revenue decreased by 13 percent.
The Group’s total revenue amounted to SEK 2.9 billion, a decrease of 5 percent.
The number of active customers was unchanged at around 1.4 million. – ATG has many committed customers and it is very important to us that they feel good about their gaming.
To clarify the responsible gaming work, ATG reports the proportion of green customers and the proportion of green turnover based on actual gaming behavior and a self-test, which 234,000 Swedish customers have done. – Of these, 89 percent are green in their gaming and the proportion of green turnover is 83 percent. Both figures have improved, says Lotta Nilsson.
Total costs in the period were SEK 2.2 billion, an increase of 1 percent. Gaming tax was SEK 627 million for the half-year. At the end of the first half of 2024, the gambling tax in Sweden was increased from 18 to 22 percent, which in isolation results in a cost increase of SEK 105 million in the first half of 2025. – The group’s costs excluding gambling tax were SEK 1.6 billion and have decreased by SEK 47 million as a result of continuous work on efficiency, says Lotta Nilsson.
ATG’s operating profit was SEK 671 million, a decrease of SEK 170 million. – This is a result of the reduced revenue and the increased tax cost. The operating margin is 23 percent and has decreased from 27 percent.