evoke is delighted to announce that over 300,000 players have entered its new game, Final One Standing, during its opening weekend.

Coinciding with the 2025/26 Premier League football season opener last weekend, Final One Standing is one of William Hill’s most exciting product launches to date. The free-to-play game sees players pick one Premier League team to win each game week, with correct predictions ensuring their place in the next round and a shot at the £500,000 jackpot. The same team cannot be picked twice, making it football’s ultimate elimination game.

Final One Standing, which can be found on the William Hill app, will form a key part of the brand’s activity for the upcoming football season. In addition to its launch, William Hill has also evolved it’s football accumulator product with the launch of New Acca Boost. Customers can earn a boost on their football accumulator by up to 100%.

The launch and upgrades to William Hill’s products aligns with evoke’s strategy to strengthen its core capabilities and competitive advantages to create a scalable platform for sustainable, profitable growth. Central to this strategy is a focus on enhancing its customer value proposition by launching innovative new products like Final One Standing that can attract new customers, deepen engagement with existing players, and deliver improved ROI on marketing spend.

Sandro Di Michele, Sportsbook Director of William Hill said:“We are really pleased that over 300,000 customers have entered Final One Standing, with entries growing daily. This is a brand-new and truly exciting way for football fans to test their knowledge and compete for jackpot prizes.

This all aligns with our Value Creation Plan which is centered around our leading brands and products. This innovative eliminator format enables us to reach new customers while deepening customer loyalty and engagement amongst our existing player base.”

Ryan Lawrence, Founder of Engage Games Betmate, said: “Final One Standing brings something genuinely different to the market – a social, accessible format that is built for repeat play and wider appeal. Working closely with the team at William Hill, we have combined their scale with our expertise in peer-to-peer games to launch a product that’s simple to play, rewarding to win, and easy to share among friends”.