Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives.

Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.

Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.

The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.

Commenting on the project, Allwyn Head of Responsible Gaming Nicole Garrett said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”

The drive to work collaboratively follows a concerted push to share best practices across the Allwyn ecosystem. Allwyn launched its first group-level responsible gaming campaign Play the Right Way in August, using the lessons of high-pressure environments, such as Formula 1, to encourage the public to play responsibly by setting limits, having the right mindset, keeping calm and using responsible gaming tools.