evoke plc, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888, and Mr. Green, is pleased to announce the appointment of Siddharth Dixit as Chief Strategy and Transformation Officer and as a member of the Group’s Executive Committee.

Reporting to the CEO, Per Widerström, Siddharth will be responsible for Corporate Strategy, M&A and Business Development amongst other things. 

Siddharth brings over 15 years of experience in corporate strategy, business development and transformation. He joins evoke from Virgin Media O2, where he led on the development and execution of the Company’s growth strategy. Prior to his time at Virgin Media O2, Siddharth held senior roles in a number of leading international organisations including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte. 

Per Widerström, Chief Executive Officer of evoke plc, commented:  “We are delighted to welcome Siddharth to evoke as our Chief Strategy and Transformation Officer. Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it. I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and Value Creation Plan.” 

Siddharth Dixit, Chief Strategy and Transformation Officer, commented:  “I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan. I am looking forward to working with my colleagues from across the Group to deliver long-term, sustainable growth and value creation.”