As England prepares to take on Canada on home soil in the Women’s Rugby World Cup Final, Entain’s Global Sportsbook, including brands such as Ladbrokes, Coral, Bwin and BetMGM, reveals that interest in the 2025 tournament has surged, with fan engagement more than doubling compared to the previous World Cup.

Even before the final this coming weekend, the total stakes placed on the tournament has increased by over 160% since the 2022 edition and it has already been six times more popular than the 2025 Women’s Six Nations.

Eight of the top ten most popular Women’s Rugby events on Entain’s platforms have come from this tournament alone. Both semi-finals rank in the top three, with England’s dramatic win against France already surpassing the 2022 final for fan interest.

Andrew Wildig, Head of Rugby at Entain says: “With rising media coverage, a growing number of standout athletes, and the excitement of a domestic tournament, Women’s Rugby has had a breakout moment this summer, and the momentum we’re seeing mirrors the rise of women’s football in 2022.”

“The New Zealand vs. Canada semi-final was a particularly big moment for us. For a game with no home nation or patriotic support to be our third highest grossing Women’s Rugby game of all time was a real eye opener. With more funding in the sport now, leading to a superb on-field product, we believe it has the potential to carve out a bigger spotlight in Entain’s sporting calendar in the years to come.”